How I Add Value

Where I’ve Been

Brand Communications Creative, NextGen | NYC + Boca Raton FL | 2014 - Present
NextGen creates desktop and mobile apps for healthcare providers

I am the sole creative at the company
Responsible for all brand identity in design and marketing communications
Create compelling and effective logos, layouts, and infographics for print and digital media
Manage all communication projects (website content, social media engagement and digital advertising campaigns) from development to execution
Direct our digital publishing partner on everything from internal presentations and advertising creative to budget restrictions and contracts
Plan effective communication strategies including creating brand statements, identifying USP, defining target audiences, choosing our channels and measuring impact
Design PowerPoint and Keynote presentations for executives across various departments

Freelance Creative | Remote | 2010 - Present

Partner with filmmakers and tv producers (ie. Issa Rae Productions, Pamela Abdy, Archer Gray Productions) to carry out creative concepts - art and pitch packages, identity work, websites, copywriting - through the various stages of development from ideation to execution. Further client list available.

Producer, VH1 | MTV | gNET Agency | Actual Reality Pictures | 44Blue Productions; NYC & LA 1994-2008

I excelled at pitching and developing show content, collaborating with casting executives on creative insights and approvals, location scouting, conducting on-cameral interviews, briefing on-air talent, and managing relationships with high-profile actors and musicians.

Skills

What I’ve Learned