My Mission

My mission is to create interesting and happy work based on good ideas.

About me

I was raised by my two dads in the vibrant and progressive Castro neighborhood of San Francisco, a fact on which I like to blame my fascination with quirky and sophisticated thinking about art, fashion and everything in between. 

I graduated from Emerson College with a BFA in Acting but my temporary job as a production assistant for MTV Networks turned into a full-time career as a television producer. In 2008, I returned to San Francisco to pursue a portfolio in Art Direction from "Miami Ad School" where I discovered a passion for graphic design (and donuts). 

I graduated with superhuman brainstorming skills and a lot of joy. I am a creative hybrid. Part designer, part producer, part writer. I use skills, intuition and optimism to help brands communicate big messages in small packages across all media. To all my endeavors, I bring my imagination and a sense of humor. 

About my process

I practice a three phase cycle:

1) Creative briefing

We communicate in-depth about your challenges and goals. 

2) Concepting

I have a blackbelt in concepting. I favor good stories and strong messages and I like to have them BEFORE I begin designing.  I spend a fair amount of time here researching, intuiting and sketching.

3) Design / Execution 

Once the key message / art direction is formed and approved I am ready to layout and design.  I will execute a series of 3 directions (minimum) for you to select from.  We'll narrow it down and make changes.  Depending on the project and the level of detail involved there can be anywhere from 3-10 rounds of changes before a final piece is finished and ready to go to market.


Depending on the scope of the project and your financial goals, I can charge an hourly fee or negotiate a flat rate. I am happy to discuss the details of my pricing structure in person.



Project Management


Daryl Newmark


Selected Clients
VH1, Nina Segal, Sarnoff Small Screens, Surreel Films, Tony Kaye, Hahnscape Entertainment, Andrea Buchanan.