My mission is to create interesting and happy work based on good ideas.
I was raised by my two dads in the vibrant and progressive Castro neighborhood of San Francisco, a fact on which I like to blame my fascination with quirky and sophisticated thinking about art, fashion and everything in between.
I graduated from Emerson College with a BFA in Acting but my temporary job as a production assistant for MTV Networks turned into a full-time career as a television producer. In 2008, I returned to San Francisco to pursue a portfolio in Art Direction from "Miami Ad School" where I discovered a passion for graphic design (and donuts).
I graduated with superhuman brainstorming skills and a lot of joy. I am a creative hybrid. Part designer, part producer, part writer. I use skills, intuition and optimism to help brands communicate big messages in small packages across all media. To all my endeavors, I bring my imagination and a sense of humor.
About my process
I practice a three phase cycle:
1) Creative briefing
We communicate in-depth about your challenges and goals.
I have a blackbelt in concepting. I favor good stories and strong messages and I like to have them BEFORE I begin designing. I spend a fair amount of time here researching, intuiting and sketching.
3) Design / Execution
Once the key message / art direction is formed and approved I am ready to layout and design. I will execute a series of 3 directions (minimum) for you to select from. We'll narrow it down and make changes. Depending on the project and the level of detail involved there can be anywhere from 3-10 rounds of changes before a final piece is finished and ready to go to market.
Depending on the scope of the project and your financial goals, I can charge an hourly fee or negotiate a flat rate. I am happy to discuss the details of my pricing structure in person.
VH1, Nina Segal, Sarnoff Small Screens, Surreel Films, Tony Kaye, Hahnscape Entertainment, Andrea Buchanan.